BIC targets outdoor entertaining enthusiasts with its new website, GrillwithBIC.com. The website provides information on how to entertain outdoors to consumers who enjoy camping or tailgating before the big game with friends and family, or like to barbeque on a sunny day.
In addition to highlighting BIC’s line of multipurpose lighters and where they are sold, GrillwithBIC.com offers barbequing tips and recipes, lists of what to pack for a successful tailgate party and information on how to safely start and extinguish a campfire.
“This new website really speaks to many of our consumers,” said Sherri Gasparon, brand manager—Lighters, BIC Consumer Products USA. “It offers helpful information for those who enjoy outside entertaining, whether at home, at a campsite or at a sporting event. BIC’s line of multipurpose lighters fit perfectly with all of these leisure activities.”