Press Releases
01/23/2009
BIC introduces the Hidez™ Lighter & Case
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BIC has launched a sleek-looking series of lighter cases, BIC® Hidez™, which feature a chrome finished body overlaid with classy synthetic leather and lizard textures in an array of eye-catching designs. This new product is available in both the BIC Mini and Classic® sizes.

 

“These cases provide a comfortable grip and elegant style,” said Adam Blumenthal, brand manager—Lighters, BIC Consumer Products USA. “With its sophisticated upscale look and five different finishes, the BIC Hidez Lighter & Case will certainly appeal to both men and women who are fashion-conscious.”

 

The BIC C2 Hidez Mini Lighter & Case has a suggested retail price (SRP) of $3.79, and the BIC Hidez Classic Lighter & Case has a SRP of $4.49.