BIC has launched a sleek-looking series of lighter cases, BIC® Hidez™, which feature a chrome finished body overlaid with classy synthetic leather and lizard textures in an array of eye-catching designs. This new product is available in both the BIC Mini and Classic® sizes.
“These cases provide a comfortable grip and elegant style,” said Adam Blumenthal, brand manager—Lighters, BIC Consumer Products USA. “With its sophisticated upscale look and five different finishes, the BIC Hidez Lighter & Case will certainly appeal to both men and women who are fashion-conscious.”
The BIC C2 Hidez Mini Lighter & Case has a suggested retail price (SRP) of $3.79, and the BIC Hidez Classic Lighter & Case has a SRP of $4.49.