BIC has teamed up with one of the hottest, fastest growing sports franchises today—the Ultimate Fighting Championship™ (UFC™) – to produce an exclusive line of BIC® lighters. Certain to appeal to fight fans, the BIC Pro Series® UFC lighters feature five lighters all with the eye-catching UFC logo. Each lighter in the series has a suggested retail price of $1.69.
“We are excited to offer this wildly popular new license to our consumers—many of whom are avid fans of the UFC!” said Adam Blumenthal, brand manager—Lighters, BIC Consumer Products USA. “It is paramount to continually offer fresh designs that appeal to a wide variety of consumer interests.”
The Ultimate Fighting Championship™ brand is the world's leading professional mixed martial arts organization, regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations, including MGM Grand, MEN Arena, Mandalay Bay and O2 Arena, and consistently draw sell-out crowds. Presenting more than twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the country.
The UFC also dominates television with its reality series The Ultimate Fighter®, now heading into its eighth season. The Ultimate Fighter has reigned supreme for years in the coveted 18-34 male ratings demographic, and regularly enjoys higher ratings than traditional franchise sports such as the NBA, NHL and NASCAR, as well as NCAA football and basketball. In partnership with Spike TV cable network, the UFC also presents ten live UFC™ Fight Night™ events and 26 taped programs of the popular program UFC: Unleashed™.
About The Ultimate Fighting Championship
The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.
Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.