Cigar devotees, ages 35 to 64, will enjoy the new BIC Cigar Case, a convenient portable case that holds up to three cigars. The secondary target for this new accessory is young adult males who are increasingly using cigars.
“According to the 2007 USDA Tobacco Outlook, US cigar consumption has increased 19.4 percent from 2002 to 2006,” said Adam Blumenthal, brand manager – pocket lighter, BIC Consumer Products USA. “We expect that the cigar market will continue to experience growth at approximately four percent through 2011. This presents an incredible opportunity for BIC to offer this cigar accessory to consumers.”
The BIC Cigar Case will be available in the second quarter of 2009 and comes in simulated black leather with a suggested retail price of $4.49