BIC Consumer Products USA will donate $75,000 to Susan G. Komen for the Cure® in support of its fight against breast cancer through the sales of select stationery products.
“The National Cancer Institute estimates that within the United States in 2008 there will be more than 184,000 people diagnosed with breast cancer, and more than 40,000 will die from this disease,” said Tim Koletsos, director of Stationery Marketing for BIC Consumer Products USA. “We are proud to be supporting Susan G. Komen for the Cure, as they are the world’s largest and most progressive grassroots network fighting to end breast cancer.”
BIC products that will be sold in support of Susan G. Komen for the Cure during 2009 include specially marked packages of:
BIC Atlantis® Retractable Ball Pen— features a fashionable pink semi-transparent barrel, a 1.0 mm point and soft contoured grip for smooth comfortable writing. The BIC Atlantis retractable pen that supports Susan G. Komen contains four pink pens that write with pink ink, and has a suggested retail price (SRP) of $4.16.
BIC® ReAction® Mechanical Pencil— offers D-Flexion® Technology with a shock absorbing spring, and medium 0.7 mm sturdy number two lead. Each two-pack of the pink BIC ReAction Mechanical Pencil has a SRP of $5.50.
BIC Mark-It™ Permanent Markers— have acid-free ink (no added acid, no measurable pH), feature a rubber grip for comfort and control while marking, and will mark on almost any surface including glass, metal, plastic, coated paper, etc.
The BIC Mark-It Permanent Marker packages that support Susan G. Komen for the Cure contain a limited time bonus marker named, “Ribbon Pink” to bring attention to this important cause.
The “BIC Mark-It 24-count with bonus” specially imprinted pink marker has a SRP of $16.12 and the “36-Count with bonus” pink marker has an SRP of $24.16. Both of these BIC Mark-It products also feature a carrying case that is ideal for organization, storage and travel.
BIC® Wite-Out® Brand EZcorrect™ Correction Tape— features a tip with integrated side rails that prevents the correction tape from going off its track, providing an easy way to make corrections. The one-pack BIC Wite-Out Brand EZcorrect Correction Tape that supports Susan G. Komen is pink (correction tape is white) and has a SRP of $2.64.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1877 GO KOMEN.
BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC at http://bicworld.com