BIC has announced the launch of its newest shaver in the Soleil portfolio, BIC® Soleil Bella™. The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse™ blades, a soothing moisture strip® enriched with coconut milk, as well as a curvy, non-slip handle that allows for an easy grip in the shower or bath.
“The primary target for BIC Soleil Bella is women ages 18 to 34,” said Linda Palladino, senior brand manager – shavers, BIC Consumer Products USA. “Women will enjoy shaving with BIC Soleil Bella because of its four e-z rinse blades that allow the user to rinse the shaver from the front or back. Also, the coconut milk that is infused into the moisture strip will help to provide a smooth shave.”
Marketing and promotional activities include high-value free-standing inserts (FSI’s) as well as bonus packs and targeted consumer activities.
Available in March 2009 at food, drug and mass retailers, each eye-catching package of BIC Soleil Bella has three translucent tropical-colored shavers, with a suggested retail price of $6.49