Fans of the rock bands Aerosmith, KISS, Lynyrd Skynyrd, Motley Crüe, and Ozzy Osborne will love the new BIC® Special Edition® Rock Bands Series shipping in January 2010.
“This new Lighter series will feature 12 designs from these legendary artists,” said Adam Blumenthal, brand manager, Pocket Lighter Marketing, BIC Consumer Products USA. “We expect this series will be popular with consumers who experienced these bands in the 1970s, 1980s, and 1990s, as well as young adults who enjoy listening to classic and hard rock.”
The new Special Edition Rock Bands Series has a suggested retail price of $1.69 per lighter.
BIC is a leading international distributor of stationery products, lighters and shavers in more than 160 countries around the world. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. Visit BIC at www.bicworldusa.com