JUST A PADDLE AWAY, HOW SUP IS CONQUERING THE WORLD ONE PADDLE AT A TIME! Everybody from American celebrities to your 60 year old cousin is trying Stand Up Paddle (SUP), a sport that s like surfing but that you do with a paddle. Where does it come from, why is it so popular, and is it for you? We ll tell you all about it.

EVERYBODY LOVES THE BEACH, BUT NOT EVERYBODY LOVES TO ACTUALLY JUMP IN THE WATER. But then maybe you feel the tug of exploration, too. There are a couple of possible solutions for you. A motorboat? Not very ecological. Windsurfing? Tried that. Surfing? No thanks, it s like swimming in a washing machine spin cycle! So what else is there?

THANK GOODNESS THERE S A BRAND NEW SPORT, SUP or Stand-Up Paddle to try sliding over the waves without getting in the water almost. It s the newest fitness sporting craze in the United States and you can do it in the ocean, on a lake or even a river, in summer or in winter (with a wetsuit and non-slip booties) standing up on a board with a paddle.

SUP is THE new thing and it has won over everyone from celebrities to families and athletes. The SUP champion in France is none other than Peyo Lizarazu, younger brother of Bixente, the French soccer player!

BIC SPORT CAUGHT THE ! A high performance sport that is simple and accessible, SUP fits perfectly with the BIC values. As in the past, BIC Sport, the international water sports specialist, has innovated and quickly established itself on the SUP market, particularly in the United States. Their design and very reasonable price have made BIC® boards a leading choice among SUP fans. In the BIC Sport plant in Vannes, France, SUP production is growing every year and it may soon become the factory s leading item.

In Vannes (Morbihan, Brittany, France) 150 people who have garnered unique know-how in the world of design, produce

and perfect the boards for SUP. The company has automated

its production and exports 60% of its production to 90 different

countries. All while respecting both workers and the environment. BIC Sport s commitment to sustainable development was recognized with the Ecoride label. The BIC Made in France SUP has a great future

ahead of it!


NO MATTER WHAT YOUR LEVEL, you'll find what you re looking for in the wide range of SUP boards that BIC Sport offers. Made with three different techniques thermoforming, thermoforming on a polystyrene core and extrusion blow- molding, these boards are molded in shapes designed by the most legendary riders in the world! Add to that a dream-team of surfers, speed devils who also love to just go for a slow ride sometimes, and we ve got something for everyone to get started!

36 Lifestyle