New never squeezes out the old at BIC it inspires the Company to keep its classics in the groove, constantly improve

performance and to make every product more sustainable.

The 2015 Collection

MAKE YOUR OWN SUN WITH BIC® SIMPLY SOLEIL® CLICK™!

Last spring, a four-week sweepstakes on Facebook celebrated the U.S. launch of BIC® Simply Soleil® Click™, a triple-blade shaver that offers the convenience of six replaceable cartridges, while delivering the value of a one-piece. The sweepstakes garnered nearly 150,000 entries and 6,500 new likes, creating a sunny start for the new shaver!

North America

BREAKING THE ICE

To infuse the BIC® brand with a younger image and expand the ballpoint offer in Sub Saharan Africa, BIC® Cristal® Fine was launched in Ivory Coast. A full media campaign rolled out in August, with the accent on cool style and finesse.

Ivory Coast

BIC® XTRA FUN: TWO- TONED COLOR BARRELS, THAT S WHY WE LOVE YOU

BIC® Xtra-Fun #2 pencils were a back-to-school must have for U.S. students and the only #2 pencil in the U.S. market that features two-toned color barrels.

North America

BIC® Xtra Fun sharpens easily and features ultra-solid, break-resistant lead

and latex-free eraser.

ANNUAL REPORT 2015

WHY EVERYBODY LOVES BIC®