BIC® ICONS WITH A STAR WARS™ TWIST
Inspired by the cult saga, packaging and in-store displays lured fans in France, Belgium and the Netherlands. But the true Force lay in Tipp-Ex® Mini Pocket Mouse®, BIC® Cristal®, BIC® 4 Colours® pen with a Star Wars™ twist!
Benelux and France
FIRED UP FOR THE 2015 WORLD CUP
BIC South Africa celebrated the nation s rugby team with a lighter series honoring the Springboks participation in the 8th Rugby World Cup.
A BRIGHT, SUNSHINY FUTURE FOR BIC® SOLEIL®
A year after its release in Latin America, colorful BIC® Soleil® ranked as one of the most successful recent product launches in the female disposable shaver segment. Riding the crest, Soleil® Summer Limited Edition was released in October, its lacy openwork handle set for high tide in Latin America!
THE CASE OF THE MELTING HEADMASTER
Cello® Pen s ButterflowTM ballpoint starred in a fun commercial this year. The scene? A broken clock, a furious headmaster and two shaking, cricket-loving schoolboys. When the headmaster asks for a pen to write a report to their parents, the boys ButterflowTM literally skims across the page melting his ire like butter!
With a tip made of Swiss nickel silver and its unique Lubriflow ink system, Cello® Pen s Butterflow™ ball point writes as smooth as butter!