FLEX COMFORT: ROUNDS 3 AND 4!
With three spring-mounted blades, a pivoting head and ergonomic handle, BIC® Flex 3 Comfort s launch in France held great promise for a Europe-wide release. Together with four-blade BIC® Flex 4 Comfort, the pair made top grade and rounded out BIC®'s premium blister shaver offer.
A WINNING FACE FOR BIC® 4 COLOURS® PEN
The first contest inviting French My BIC Pen Facebook fans to vote for a special-edition BIC® 4 Colours® pen décor was so successful it was extended to European followers in 2015. The tattooed Zombie 4 Colours® prevailed! Its October launch confirmed that the Europe-wide contest is here to stay.
MINI POCKET MOUSE® GOES TRENDY
A new look for the #1 selling correction tape in Europe, Tipp-Ex® Mini Pocket Mouse®! A colorful tape wheel and nose in four trendy hues make it fun to undo errors.
BIC GRAPHIC: MAXING OUT IMPRESSIONS
BIC Graphic continues to focus on full-color, digital quality imprints for maximum impact. Its assortment continues to grow, driving trends in technology, drinkware, writing instruments and bags. BIC Graphic is raising the bar in product and imprint technology!