WORLD PREMIERE FOR BIC® FLEX 5™
Launched in the U.S. and Canada, the BIC® Flex 5™ is the only five-blade, one-piece shaver with a unique balancing sphere for better control. The shaver s head includes a lubricating strip and pivots 40°. Boosted by the Smooth Up, Men campaign, which set social media abuzz, the product s sell-through has been remarkable just 12-months after its launch. The BIC® Flex 5™ is now also available in South Africa.
The shaver s patented head features
a precision edging blade that helps shave
difficult spots, such as under the nose and
around side burns.
LIGHTING UP WITH MARILYN
Under European license with Fox in 2015, BIC created collectible Marilyn Monroe decors for BIC® Mini and Maxi lighters. A limited- edition way to Light Up Your Icon!
BIC SPORT SUP PERFORMER 9'2: DISCOVER THE WAVES!
BIC Sport SUP s ACE-TEC composite is legendary for durability and lightweight performance. It s the base of the new 9 2 Performer: a stable cruiser for the flat-water novice under 150Ibs, it s a maneuverable surf SUP for heavier (180lbs) intermediate riders. This Stand Up Paddle is also a breeze to carry and store.
ANNUAL REPORT 2015
WHY EVERYBODY LOVES BIC®