C U L T M O M E N T

Forty years ago, when the complicated to use double-edge was all the rage, BIC launched the single-blade, one-piece plastic shaver. Nobody had ever seen anything like it! Lightweight, practical, accessible, BIC® 1 s single, premium blade was safely embedded in the shaver head at just the right angle for a great wet shave. It was, and remains, so handy you could even tuck one in your briefcase for an after-work touch-up! The BIC® one-piece became an instant classic a quiet masterpiece at the origin of a full range.

THE DAY BIC REVOLUTIONIZED SHAVING

FEBRUARY 3, 1975 - ATHENS, GREECE