NET SALES 2015 by category (in percentage)

and BIC's position in the world market

Key Figures

3% OTHER PRODUCTS

2 NDEurope

4THNorth America

33% 18.5 MILLION STATIONERY PRODUCTS

1ST Europe, Africa, Latin America, India

2 ND North America, Oceania

14% 2.3 MILLION

PROMOTIONAL PRODUCTS-

BIC GRAPHIC

20% 7.1 MILLION

SHAVERS

2 ND Europe, North

America, Latin America

(non-refillable shaver market)

30% 4.1 MILLION LIGHTERS

1ST Worldwide for branded pocket lighters

(1) Base 365 days.

32 MILLION BIC Group products

purchased every day (1) worldwide

ANNUAL REPORT 2015

WHY IT WORKS