MADE TO LAST

Like any true innovation, BIC is made to last. Adopted by millions of consumers the world over, BIC® ballpoint pens, lighters and shavers are icons of today.

As in timeless. Because, above and beyond their practical use, BIC® products live on in the collective memory, infusing pop culture, the arts and history.

They actually change our ways of doing things. The BIC® revolution? The brand took sustainability

to heart before the term was even on our radar screens! With excellent products whose performance span/

weight ratio was designed from the very beginning to make a minimal impact on the environment, while remaining affordable, readily available and modern.

65 years later, BIC continues to reinvent that modernity. 65 years later, new generations continue to join

the ranks of BIC® lovers worldwide. 65 years young. And made to last.

MAKING-OF www.bicworld.com/making-of-cover2015