C U L T M O M E N T

In his address, the founder of BIC Company shared three of his guiding management principles. 1. Take risks, but keep them covered, This explains why you will not find in our balance sheet any medium- or long-term debt. 2. Trust your people, By placing confidence in workers, employees and executives, everything becomes easier. 3. Think global, In order for a business to truly prosper, it must operate on a worldwide scale. These three principles continue to guide the Group day after day.

THE DAY BIC HELD ITS FIRST SHAREHOLDERS MEETING

JUNE 4, 1973 PARIS, FRANCE

Listen to Marcel Bich