It s always been about modern design and reliable, lasting performance. The BIC® Cristal® ballpoint that writes up to three kilometers, the BIC® Maxi lighter that offers up to 3,000 steady

lights, the BIC® Flex 3 shaver that deliver up to 17 shaves BIC® products are made to last. Simple and compact in form while offering high performance, their designs are optimized

to require the least possible amount of carefully-selected raw materials. They are manufactured to meet the most rigorous

standards of safety and durability. The final product is not only well-designed, lightweight and safe, but reliable, too.

Read on to learn more about why they last, in every sense of the word.