WHY EVERYBODY LOVES BIC® PORTFOLIO P.04

THE PERMANENT COLLECTION P.08

THE 2015 COLLECTION P.10

WHY IT WORKS INTERVIEW WITH BRUNO BICH & MARIO GUEVARA P.20

GOVERNANCE P.24

KEY FIGURES P.26

SHAREHOLDERS INFORMATION P.30

WHY THEY LAST THEY'RE HOMEMADE P.34

THEY'RE TESTED, RE-TESTED, RE-RE-TESTED... P.36

THEY'RE CLASSIC, BUT ALWAYS NEW P.38

THEY'RE DURABLE P.40

THEY'RE MADE FOR EVERYONE P.44

BIC GRAPHIC: LASTING IMPRESSIONS P.46

WHY WE STAY WHY WE JOIN, WHY WE STAY P.48

DATA P.51

ANNUAL REPORT 2015

CONTENTS