C U L T M O M E N T

Tired of the plain-colored lighter, BIC asked Publicis to dream up a limited-run, decorative series for the Maxi lighter. Voilà the California sleeves with ten different designs that almost take you there. A complete collection that was pure pop art. Once it sold out, there would be no more, making the Maxi an even hotter item! Today, the Group produces hundreds of decor series yearly.

THE DAY BIC CREATED A FASHION ACCESSORY

JUNE 5, 1991 - REDON, FRANCE