Keeping in mind that every product is designed to meet a real consumer need and is used far more than once, BIC s nothing-

superfluous approach considers every angle, from design to raw materials, production, packaging and shipping.

For example, the already lightweight BIC® Cristal® now weighs 12% less than the original product. Simply Soleil® Click has a hollow handle to weigh as little as possible with six cartridges for a longer performance life. And the BIC® Easy™/BIC® Hybrid™ shaver s ribbed handle reduces plastic content by 20%. Continuing research into recycled and new materials has engendered the expanding BIC® Ecolutions® range, made of at least 50% recycled materials. R&D has tested 79 alternative materials including recycled, plant-based and hybrid plastics. What s more, BIC factories have reduced energy consumption by more than 30% in the past 10 years. The brand makes a point of favoring no packaging or less-is-more solutions, made of recycled materials for cardboards, for example. And BIC continues to engage consumers to join Europe s first dedicated recycling program for used writing instruments, born of its 2011 partnership with TerraCycle.

They re durable