With developing Latin American economies in mind, BIC introduced BIC® Soleil® featuring an ergonomic and lighter weight handle, plus a pivoting head. This shaver is produced in the Group s Manaus, Brazil factory.

A SPECIAL BIC® SOLEIL® EDITION FOR LATIN AMERICA

In the United States, consumers are spending more time researching product information, interacting

with brands and being influenced by what they see online and in social media, before making

purchases in-store or directly online. So, to meet this need, BIC has recently launched, ShopBIC.com, a website that makes BIC® products more directly accessible to consumers. Complementary to retail

channels, the site offers consumers the opportunity to purchase their favorite BIC®

products, especially harder-to-find items, including writing instrument refills, a full selection of ink colors, and new unique or discontinued lines.

They can also learn more on how the company is active in its local communities.

SHOPBIC.COM IN THE USA

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