Lasting impressions The Group s expert Advertising and Promotional Products category, BIC

Graphic, is all about leaving lasting impressions.

31% OF U.S. CONSUMERS OWN

A PROMOTIONAL BAG

3.12 AVERAGE NUMBER OF PRINTED CALENDARS PER HOUSEHOLD

IN THE U.S.

4Th IT'S ESTIMATED THAT

DRINKWARE IS THE 4TH LARGEST PROMOTIONAL PRODUCT

CATEGORY IN THE U.S.

Today, BIC Graphic s worldwide B2B customers benefit from premium, personalized imprints performed at specialized BIC plants on a wide selection of quality products such as stationery, bags, drinkware, housewares and the largest choice of calendars in the industry. When you think that a promotional bag is used nearly six times a month, or that the promotional calendar, typically hung in the kitchen by three-quarters of all U.S. households, is consulted daily, you begin to get the (big) picture.

The imprinted brand and eventual slogan or message are seen hundreds and thousands of times, leaving as many impressions in users and viewers minds! BIC Graphic takes lasting impressions even further with BritePix™. This leading imprint technology enables larger, more colorful imprint areas and personalization down to an individual s name, a date, a location... Talk about lasting: with your name on it, you ll probably keep it forever!

ANNUAL REPORT 2015

WHY THEY LAST