At 24, Carlo embarked for Brazil in search of his first job. BIC Brazil s search for someone to oversee flint- making at their newly-built plant led the Italian-Belgian engineer to the Amazon rainforest. The majestic, remote location, the people s simplicity and BIC s trust spoke to our young trailblazer. At the age of 28 he took on responsibility for the factory. I arrived at the right moment the lighter taught me everything, it forged my character! With the support of François Bich, Carlo acquired a unique savoir-faire, enhanced by visits to the mother ship in Redon (France). He continues to send his teams there for advanced training. Over the years, the Manaus site grew, adding writing instruments and shavers to its activity. Today it's a major plant for the BIC Group, and Carlo is its legend!
Carlo Cavadini Plant Director / Manaus, Brazil BIC trailblazer since 1976
For as long as Elif can remember, BIC® has been present. Her mother, a teacher, exclusively corrected papers with a BIC® Cristal® pen, her father always shaved with a BIC® shaver, and only BIC filled her schoolgirl pencil case, with a preference for the 4 Colours® pen. Today, the brand s incredible potential, charisma, and commitment to education mirror her personal values. Just like the products: icons or the latest innovation, the unique combination of simplicity and technology, unrivalled reliability and wide accessibility have kindled her passion for BIC® for nearly four years, as she accompanies the brand across this vast zone of 76 countries.
Elif Dierickx Marketing Director Middle-East, Africa and Southern Asia / Dubai, United Arab Emirates BIC addict forever
FOR THE PASSION THAT THE BRAND & THE PRODUCTS INSPIRE
FOR THE UNIQUE SAVOIR- FAIRE
ANNUAL REPORT 2015
WHY WE STAY