How is it possible for a product to keep meeting

consumer expectations over 40 years? Beyond the

product's quality, the oval shape of the BICĀ® lighter

plays a big part: result of research carried out by

experts, this shape ensures the best handling for the

consumer. The pure design of the BICĀ® lighter has

not only met with huge success among consumers

but also turned it into an iconic product, which is

now part of the permanent collections of museums

such as the MOMA in New York or the Centre

Pompidou in Paris. More recently it inspired the

North American artist Meg Cranston for a temporary

exhibition in the Hammer Museum in Los Angeles.

Timeless design

Hammer Museum Los Angeles. Meg Cranston 2012 Fireplace 12

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