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OUR HERITAGE, YOUR PASSION

Our history timeline presents how BIC grew from humble beginnings to the iconic brand we are today. Passionate about being part of the daily lives of millions of consumers, BIC continues to make simple, inventive and reliable products for everyone, everywhere.

Black and white image of Marcel Bich and Edouard Buffard and the Cichy factory

1944

Marcel Bich and Edouard Buffard

In 1944, Marcel Bich (1914-1994) buys a factory in Clichy, France, and sets up business with his partner, Édouard Buffard (1908-1996), as a maker of writing instruments parts.

Caneta BIC® Cristal

1950

Birth of BIC® Cristal®

Marcel Bich, believing in the potential for the ballpoint pen, adapts and improves the ballpoint invented by the Hungarian László Biró, and in December 1950, launches his own ballpoint pen in France under the BIC® brand, a shortened and more memorable version of his own name. The quality and affordable price of the BIC® Cristal® ballpoint pen means that it is quickly adopted by an increasing number of consumers. 

old ad for BIC ink ball

1951

BIC in Belgium

BIC establishes a presence in Belgium, the first step outside France.

Black and white picture of an old BIC publicity caravan

1952

Le Tour de France

BIC participates in the Tour de France  publicity caravan for the first time. Participation continues in 1953, 1954, 1955 and today!

Old French BIC ad "elle court elle court"

1952

Successful advertising campaign

BIC wins the French "Oscar de la publicité" with the "Elle court, elle court" advertising campaign drawn by famous French designer Raymond Savignac.

Old document of the creation of Société BIC

1953

Creation of Société BIC

Marcel Bich and Édouard Buffard create Société BIC to manufacture and distribute BIC® ballpoint pens.

video showing timeline, portraits, pen tip, BIC boy
YOUTUBE
BIC ON BFM BUSINESS TV
LEARN MORE Learn more about the BIC Group by watching a segment originally broadcast on French TV station BFM Business.
winner holding his prize
NEWSROOM
BIC'S FIRST CONTEMPORARY DESIGN PRIZE
LEARN MORE BIC issued its first contemporary design prize with ENSAPC, France.
infinity symbol made of pens
YOUTUBE
BIC® CRISTAL® UP
LEARN MORE Take a look at recent BIC® advertising from Brazil!
silver balloons
INSTAGRAM
BIC IN PICTURES
LEARN MORE Follow us to see more BIC photos and videos.
pen and drawing of a magician hat on a stool
YOUTUBE
BIC® CRISTAL® Ultra Fine
LEARN MORE Take a look at our Nigeria ad campaign.
shaver, pen and lighter on a green background
OUR COMMITMENTS
WE BELIEVE IN MAKING A DIFFERENCE
LEARN MORE And we know the approach we take to making our products matters.