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OUR HERITAGE, YOUR PASSION

Our history timeline presents how BIC grew from humble beginnings to the iconic brand we are today. Passionate about being part of the daily lives of millions of consumers, BIC continues to make simple, inventive and reliable products for everyone, everywhere.

black and white picture of a factory

1954

Expansion in Italy

BIC establishes a presence in Italy, then in the Netherlands, Austria, Switzerland and Spain.

black and white picture of a factory

1956

First steps in Brazil

BIC arrives in Brazil in 1956. A factory is built in São Paulo in 1960 establishing BIC's expansion into South America.

BIC® M10® pen first ad

1956

Launch of BIC® M10®

The launch of the BIC® M10® retractable pen marks the expansion of BIC's ballpoint pen range. 

Flags of the UK and sterling zone

1957

Development in the United Kingdom and the Sterling zone

BIC acquires Biro Swan in the UK, thereby moving into Ireland, Australia, New Zealand, South Africa. 

picture of a factory in Milford

1958

BIC begins its conquest of the North American market

The Company purchases the Waterman Pen Company in the U.S. and enters the North American market. 

Scandinavian flag

1959

BIC in Scandinavia

BIC enters the Scandinavian market.

video showing timeline, portraits, pen tip, BIC boy
YOUTUBE
BIC ON BFM BUSINESS TV
LEARN MORE Learn more about the BIC Group by watching a segment originally broadcast on French TV station BFM Business.
winner holding his prize
NEWSROOM
BIC'S FIRST CONTEMPORARY DESIGN PRIZE
LEARN MORE BIC issued its first contemporary design prize with ENSAPC, France.
infinity symbol made of pens
YOUTUBE
BIC® CRISTAL® UP
LEARN MORE Take a look at recent BIC® advertising from Brazil!
silver balloons
INSTAGRAM
BIC IN PICTURES
LEARN MORE Follow us to see more BIC photos and videos.
pen and drawing of a magician hat on a stool
YOUTUBE
BIC® CRISTAL® Ultra Fine
LEARN MORE Take a look at our Nigeria ad campaign.
shaver, pen and lighter on a green background
OUR COMMITMENTS
WE BELIEVE IN MAKING A DIFFERENCE
LEARN MORE And we know the approach we take to making our products matters.