OUR HERITAGE, YOUR PASSION
Our history timeline presents how BIC grew from humble beginnings to the iconic brand we are today. Passionate about being part of the daily lives of millions of consumers, BIC continues to make simple, inventive and reliable products for everyone, everywhere.
BIC in Africa and the Middle East
BIC progressively develops the Africa and Middle East regions by selling products through local distributors.
The BIC® Boy logo is created
Raymond Savignac creates a character with a ballpoint head for the "Nouvelle Bille" (new ballpoint) campaign in 1960. This little boy is then placed next to the letters B-I-C, both turned to orange. The logo has remained unchanged ever since and orange became BIC’s official color.
BIC in Japan
BIC enters the Japanese market.
BIC professional cyclist team
Between 1967 and 1974, BIC was involved in a major cycling race with its own team of professional road cyclists, among them, the winner of the 1973 edition, Luis Ocaña.
Creation of BIC Graphic
BIC has the idea of offering other brands a selection of its products for use as advertising aids.
Launch of BIC® 4-Color™
Launch of the BIC® 4-Color™ pen.