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OUR HERITAGE, YOUR PASSION

Our history timeline presents how BIC grew from humble beginnings to the iconic brand we are today. Passionate about being part of the daily lives of millions of consumers, BIC continues to make simple, inventive and reliable products for everyone, everywhere.

black and white picture of a truck being loaded with boxes to Dakar or Johannesburg

1960

BIC in Africa and the Middle East

BIC progressively develops the Africa and Middle East regions by selling products through local distributors.

First drawing of the BIC logo in color

1961

The BIC® Boy logo is created

Raymond Savignac creates a character with a ballpoint head for the "Nouvelle Bille" (new ballpoint) campaign in 1960. This little boy is then placed next to the letters B-I-C, both turned to orange. The logo has remained unchanged ever since and orange became BIC’s official color. 

1965-BIC-in-Japan.jpg

1965

BIC in Japan

BIC enters the Japanese market.

Picture of a cyclist team with orange BIC t-shirts and their bikes with the sea in the back.

1967

BIC professional cyclist team

Between 1967 and 1974, BIC was involved in a major cycling race with its own team of professional road cyclists, among them, the winner of the 1973 edition, Luis Ocaña.

Old black and white ad for BIC Graphic - imprinted ballpoint pens

1969

Creation of BIC Graphic

BIC has the idea of offering  other brands a selection of its products for use as advertising aids. 

black and white picture of the first ad for BIC® 4-Color™ pen on a Parisian bus

1970

Launch of BIC® 4-Color™

Launch of the BIC® 4-Color™ pen.

video showing timeline, portraits, pen tip, BIC boy
YOUTUBE
BIC ON BFM BUSINESS TV
LEARN MORE Learn more about the BIC Group by watching a segment originally broadcast on French TV station BFM Business.
winner holding his prize
NEWSROOM
BIC'S FIRST CONTEMPORARY DESIGN PRIZE
LEARN MORE BIC issued its first contemporary design prize with ENSAPC, France.
infinity symbol made of pens
YOUTUBE
BIC® CRISTAL® UP
LEARN MORE Take a look at recent BIC® advertising from Brazil!
silver balloons
INSTAGRAM
BIC IN PICTURES
LEARN MORE Follow us to see more BIC photos and videos.
pen and drawing of a magician hat on a stool
YOUTUBE
BIC® CRISTAL® Ultra Fine
LEARN MORE Take a look at our Nigeria ad campaign.
shaver, pen and lighter on a green background
OUR COMMITMENTS
WE BELIEVE IN MAKING A DIFFERENCE
LEARN MORE And we know the approach we take to making our products matters.