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13-Feb-2019


BIC 2022 - INVENT THE FUTURE


INVENT THE FUTURE

FOUR STRATEGIC PILLARS TO DRIVE LONG‐TERM PROFITABLE SALES GROWTH
A FOCUSED AND AGILE ORGANIZATION
UNCHANGED CAPITAL ALLOCATION

 

In December 2018, BIC initiated an organizational review to re‐imagine the company, drive productivity and improve efficiency to free up resources, and ultimately reinvest in future growth. While the process is ongoing and will take several more months to be fully completed, BIC today announces steps in its “BIC 2022 – Invent the Future” transformation plan journey.

 

"We recognize that our business environment is changing and acknowledge that we must change with it. To drive long‐term sales growth and the sustainability of margins, we must become more agile, integrated and innovative. BIC 2022 ‐ Invent the Future will enhance efficiency across the whole organization to accelerate innovation in our products and processes, drive a more consumer‐centric strategy and enable the growth path of BIC.

By leveraging BIC’s entrepreneurial spirit and strong business foundations with an enhanced organizational structure, I am confident that we will be able to turn today’s challenges into future opportunities. We are committed to the execution of the plan.”

 

Gonzalve Bich, BIC Chief Executive Officer