BIC Expands Successful Writing Instrument Recycling Partnership with TerraCycle to Australia and New Zealand
Thanks to an expanding partnership between BIC and the innovative recycling giant TerraCycle, all brands of pens and markers are now 100% recyclable in Australia and New Zealand. Called the Writing Instruments Recycling Program, this partnership has already kept over 40 million pens from landfills across Europe. Now it encourages schools, offices, and communities across Australia and New Zealand to collect and recycle used pens, markers, and other writing instruments as well. The products will then be given new life—and given back to local communities—when they are manufactured into garden beds, park benches, and even playgrounds.
“At BIC our commitment to reducing our environmental footprint is ingrained in our values, so we are thrilled to be able to provide Australians and New Zealanders with a free solution for recycling writing instruments once they are no longer usable,” said Mark O’Sullivan, General Manager BIC, Asia-Pacific. “Our TerraCycle partnership not only reinforces BIC’s commitment to educating current and future generations on the importance of sustainability, but it also provides BIC the opportunity to give new life to our products by recycling them into parks and playground equipment for the community.”
General Manager of TerraCycle Australia and New Zealand, Jean Bailliard, adds: “TerraCycle is committed to educating Australians and New Zealanders on the importance of resource conservation. With the support of leading brands like BIC, we are able to teach both children and adults the value of recycling products they use every day at school or at work, that would otherwise end up in landfill.”
The program is receiving an enthusiastic welcome by teaching staff, students, active recyclers and environmental activists who have long sought for ways to dispose of used writing instruments while protecting the environment. They can also celebrate because, for every kilogram of writing instruments sent to TerraCycle, collectors will earn $1 towards the Australian or New Zealand school or charity of their choice. Globally, more than $45 million has been raised for schools and charities through TerraCycle’s free programs.
The Recycling Program
The Writing Instruments Recycling Program accepts all brands of used pens, mechanical pencils, markers, highlighters, correction fluid and correction tape. To recycle in this program, Australians simply visit www.terracycle.com.au, sign up for free, join the program, then start collecting all brands of writing instruments in any available cardboard box. When full, they log into their TerraCycle account, download a free shipping label, stick it onto the box of pens and drop it off at their nearest post office, free of charge. Additionally, for every kilogram of writing instruments sent to TerraCycle, collectors will earn $1 towards the Australian or New Zealand school or charity of their choice.
BIC is a world leader in stationery, lighters, and shavers, with its global headquarters in France and its U.S. headquarters in Shelton, CT. For more than 70 years, BIC has honoured the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication and thanks to everyday efforts and investments, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world. For more information, please visit www.bicworld.com.
TerraCycle is the world leader in the collection and repurposing of complex waste streams, ranging from used cigarette butts to oral and beauty care products. The waste is collected through manufacturer-funded programs that are free to the public, as well as Zero Waste Boxes that are purchased by end users. The collected waste is converted into a variety of raw materials and made into new products. Across 21 countries, TerraCycle has diverted over seven billion pieces of ‘non-recyclable’ waste from landfill and incineration and raised over $45 million for schools and charities worldwide. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.au in Australia, and www.terracycle.co.nz in New Zealand.