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Marketing

  • OBJECTIVE
    • BIC focuses marketing efforts in three core categories - Stationery, Lighters, Shavers.  The clear focus is to offer simple, high quality solutions at a fair price.  The majority of BIC's marketing professionals will focus on implementing strategic plans, defining the right marketing mix, enhancing the investment strategy, developing and launching innovation and creating advertising that motivates the consumer.  The scope of each marketing professional will vary depending upon their geographic scope, but marketers will be counted on to meet the growing demands of our consumers.

  • OPPORTUNITIES
    • At BIC, marketers will have the opportunity to work with some of the world's most talented Salespeople, R&D professionals, Digital & Media Experts, Manufacturers, among many other unique individuals.  Marketers will work closely with these multifunctional and multicultural teams to unleash creativity and strategic thinking that will lead to better solutions for our consumers.

  • QUALITIES
    • Creative
      Entrepreneurial
      Resourceful
      Smart
      Ambitious
      Committed
      Passionate

  • JOB EXAMPLES
    • Product Manager
      Marketing Director
      Senior Brand Manager
      Customer Insight & Innovation Manager
      Digital Marketing Manager

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