NEWS
CROWDSOURCED SOCIAL VIDEO CAMPAIGN FOR BACK TO SCHOOL
BIC® is launching its first crowdsourced social video campaign #BICTemptations highlighting young people’s ingenious & funny ways to protect their beloved BIC® 4 Colours™ ball…
30-Aug-2017
BIC, OFFICIAL SUPPLIER OF THE 2017 TOUR DE FRANCE
Historical partner of the famous cycling competition, BIC traveled - this year again - across the roads of France, Germany, Belgium and Luxembourg. A unique opportunity to meet its consumers.
23-Aug-2017
2nd Quarter & 1st Half 2017 Results
Commenting on the First Half 2017 results, Bruno Bich, Chairman and Chief Executive Officer, said: “With a good Second Quarter performance, H1 2017 Net Sales were flat on a comparative basis.…
03-Aug-2017
America’s Cup Endeavour O’pen BIC: The experience of a life…
With the backdrop of America’s Cup 35, thirty-two O’pen BIC sailors, ages ten to fifteen, participated in the America’s Cup Endeavour O’pen. The kids and parents represented ten different nations from…
27-Jun-2017
