SHAREHOLDERS’ LETTER N°40
BIC Group’s Shareholders' Letter of November 2017.
2017 NINE MONTHS PERFORMANCE
Nine months 2017
(1) Comparative basis: at constant currencies and constant perimeter. Figures at constant perimeter exclude the impacts of acquisitions and/or disposals that occurred during the current year and/or during the previous year, until their anniversary date.
Nine months 2017 on a comparative basis(1) (in %)
(1) Comparative basis: at constant currencies and constant perimeter. Figures at constant perimeter exclude the impacts of acquisitions and/or disposals that occurred during the current year and/or during the previous year, until their anniversary date.
In % of Net Sales
(2) Normalized: means excluding non-recurring items (for more information, please refer to the Third Quarter & Nine Months 2017 Results press release).
(3) Excluding the special bonus awarded to employees who were not granted shares under BIC performance share plan.
BIC BACK TO SCHOOL IN THE WORLD
During the back-to-school period, BIC focuses on store visibility.

a bus-shaped display has been installed in modern mass market retailers. This display has also been used in France, Morocco, the Netherlands.

BIC set up areas for children in hypermarkets across the country, where they could play on a magnetic board imagining the world of tomorrow and have their photos taken by cut-outs that feature messages like “When I grow-up I will change the world.”

BIC and Virgin marked the occasion with a storefront dedicated to BIC.

the team had installed a bus-shaped display and organized a competition game.

9000 children have had fun in an amusement park where Bic had installed activities around the BIC ® Evolution ® Pencil.

the BIC teams launched master classes in biggest retail chain dedicated to kids goods with BIC coloring and face painting. Massive TV support took a place with commercials featuring BIC® Evolution® coloring and graphite pencils.