2004 - Launch of the BIC® Soleil® razor
BIC launches the BIC® Soleil® razor, the first triple-blade in the one-piece segment specifically designed for women.
BIC launches the BIC® Soleil® razor, the first triple-blade in the one-piece segment specifically designed for women.
BIC launches BIC® Evolution®, a graphite and coloring pencil made with recycled materials.
After acquiring Flaminaire, a French manufacturer of high-quality lighters the year prior, BIC launches the first BIC® full-size pocket lighter with an adjustable flame. Its reliability and quality make it an immediate success.
Launch of the BIC® 4-Color™ pen.
The launch of the BIC® M10® retractable pen marks the expansion of BIC's ballpoint pen range.
BIC launches a range of Multi-purpose Lighters for lighting fires, barbecues and candles.
To broaden its range of stationery products, BIC purchases Wite-Out®, a famous American brand of correction products.
After partnering with Violex, a greek manufacturer of razor blades, BIC is the first brand to launch a one-piece razor.
Marcel Bich, believing in the potential for the ballpoint pen, adapts and improves the ballpoint invented by the Hungarian László Biró, and in December 1950, launches his own ballpoint pen in France under the BIC® brand, a shortened and more memorable version of his own name. The quality and affordable price of the BIC® Cristal® ballpoint pen means that it is quickly adopted by an increasing number of consumers.