BIC® M10® pen celebrates its 60th birthday
Born in 1956, BIC® M10® Clic is one of the first retractable ballpoint pens from BIC. It was introduced in France, Benelux, Nordics, South Africa and New Zealand, where it became a best seller. Ever since, its iconic design, its side pusher and its “click” sound has made it through the years.
In 2016, BIC® M10® Clic is taking the stage for its 60th Birthday through three events: the launch of two products with a new shiny look in gold and silver, BIC® M10® Shine (blue and black ink), that will be available at the end of the year in France, Benelux, Scandinavia, Italy, Greece, South Africa and New Zealand; A press kit, in the form of a photo album, which relates all key events; and a video on its manufacturing. BIC® M10® is always manufactured by BIC and today in two BIC factories located in Marne-La-Vallée (France) and in Johannesburg (South Africa).