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06-Sept-2010


With Tipp-Ex®, write your
own story on YouTube!

Man in a hunt

Tipp-Ex®, leader of the European Correction Products market and a brand of the BIC Group, has launched a highly original, interactive campaign on YouTube which is as funny as it is surprising.  

 

For the viral communication, the French agency Buzzman has created a series of face to face encounters between a bear and a hunter, offering the viewers the opportunity to choose the ending they would like to see by changing the title of the video directly on YouTube thanks to the Tipp-Ex® Mini Pocket Mouse Correction tape!  

 

More than 40 different hilarious endings can thus be discovered. The campaign is logically signed: “Tipp-Ex®, White and rewrite”.  

 

The videos were launched on YouTube UK on September 2nd and will be launched on YouTube Italy on September 10th.