60 years of the BIC® Cristal® ball pen
“I am in your pocket, in your daughter’s pencil case, on your father’s desk, and in front of the cash register of your local bakery.
I am idolized by designers and artistic directors the world over, and major museums put me on display.
You’ve seen me in Paris, Sao Paulo, New York, Dakar, ... the list goes on and on.
You can find me in 16 countries. I am so much a part of life that every country believes I was born there.
I am the most sold ballpoint pen in the world.
I am incredibly modern.
I’m 60 years old.”